Now is a great time to bring in an SEO consultant. In the past, you could maybe get away with DIY SEO, but that time is over. The field has now gotten so complex that SEO is a whole career path in itself.
Are you considering hiring a local SEO consultant? Here are some of the key questions you should ask.
1. Do They Have Years of Experience?
Ideally, when you employ a search engine marketing consultant, they should have years of experience in the industry. Some so-called SEO experts rely on outdated or inappropriate techniques that could actually harm your website’s ranking rather than help it.
A good SEO specialist can implement different kinds of strategies depending on the situation. SEO is not a “one-size-fits-all” line of work. You need to use pick appropriate strategies for certain kinds of businesses.
A good SEO specialist will have experience doing SEO for multiple industries. And they’ll be able to implement a strategy that’s tailor fit to your business. Read more about such expertise from a Harrisburg SEO marketing agency that has been working with local clients for years now.
2. Do They Have a Passion for Learning More?
The world of SEO is constantly in flux. This means a good SEO consultant should have a genuine interest and passion for learning more about the industry.
When you have a good knowledge of SEO trends, you can predict what’s going to happen. Then, you can use that knowledge to give your clients an edge over the competition.
A good SEO specialist should have so much knowledge about their field that they can come up with multiple methods to accomplish any one goal. Of course, this takes experience, but to truly have an edge, you need to have passion as well.
3. Do They Have Good Communication Skills?
It’s no use being the most passionate and experienced SEO consultant in the world if you don’t have the right communication skills. When you hire an SEO worker, don’t underestimate the importance of communication skills.
Many companies make the mistake of hiring the best “on paper” candidates, only to find they’re very poor at communicating. This can result in an SEO strategy that doesn’t really suit your needs.
4. Are They a Good Fit for Your Company?
Sometimes, being a good communicator isn’t enough. Your SEO specialist also needs to be a good fit for your company culture.
It’s sometimes better to work with the slightly less qualified candidate if it seems like their personality will mesh well with your company. If you hire someone who doesn’t fit in well with your company culture, it could result in a lot of problems in the future.
For example, they could end up leaving the company within a short frame of time. This is undesirable because you’ve wasted time, energy, and money training this person. Hiring someone who doesn’t fit into your company culture could also result in workplace arguments, leading to huge losses of productivity and motivation.
When you interview a candidate, you should always make sure they have the skills they’ll need to do the job. But you should also make sure they get on well with the people they’ll be working with during their time at the company.
5. What Tools Will They Use?
Do you have any specific pieces of tools in mind for your SEO specialist to use? In this case, then you should ensure they have experience using those specific tools. Or you should be prepared to give them the necessary time to learn how to use them.
If you aren’t sure what the top SEO experts and bloggers are using, all you need to do is take a few minutes and read through any of the top SEO blogs in the market today. Names like Neil Patel, Brian Dean, and others are always discussing the latest methods and tools they are using to achieve their results.
Examples of good SEO tools include programs like Ahrefs, Long Tail Pro, or Moz.
6. Do They Have an Understanding of Marketing?
Some SEO specialists are great when it comes to doing SEO, but have a poor grasp of marketing. Ideally, you want your SEO specialist to have a good knowledge of marketing theory and techniques. Understanding the psychological aspect of marketing is just as important as making sure your website contains all of the keywords you need.
SEO content not only needs to make your page show up on Google, but it also needs to keep readers’ attention once they enter the page. A good SEO specialist can create a page that’s not only a hit on Google but is also great from a marketing perspective.
7. Do They Have a Proven Track Record?
When hiring a search engine optimization specialist, you need to look for someone who has a proven track record for getting the job done.
What results have they gotten for their clients on previous jobs? Do they have a proven record for increasing sales? Or getting the page ranked higher on Google?
Whenever you do an interview, make sure you focus on previous results. SEO knowledge is easy to come by these days, but actually getting results is not easy to fake. Make sure you ask for references and also follow up on them.
8. Can They Work Well With Your Web Developers?
A good SEO specialist will have full knowledge of all things SEO. They should be able to work very closely with your web developers to implement things like HTML tags.
Since your web developers will need to work with your chosen SEO specialist on a daily basis, you should be prepared to ask your web developers what they think of your chosen candidate. You might even want to include them in the interview process.
9. Do They Appreciate What You’re Trying to Achieve?
The ideal candidates need to understand exactly what it is your company is trying to achieve. SEO should be a central part of your digital marketing strategy and there should be very clear set goals.
For example, maybe the intention is to turn people who click on your website into paying customers. In this situation, it’s no good getting thousands of clicks if nobody is actually buying anything.
Take Your Time Hiring a Local SEO Consultant
Getting the right local SEO consultant can take time. It’s important you don’t rush into things too quickly.
Take the time to find the right candidate. You’re looking for someone who is not only skilled and knowledgeable about SEO, but also someone who’s a great fit for you and your company.